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Tuesday, December 13, 2005

mr. squarepants goes to china


Everyone's favorite poriferan will be speaking Chinese come January 28. Yes indeed, SpongeBob SquarePants will be broadcast on CCTV's children's network reaching 300 million Chinese homes, as reported here:
The show will air on weekdays, for a total of two and a half hours per week. The television launch will be accompanied by a consumer products rollout in the first quarter of next year featuring storybooks, activity books and pictorials. “Bringing quality kids’ entertainment to Chinese kids is a priority for MTV Networks China and we’re confident that SpongeBob SquarePants will be embraced in China as he is in other parts of the world,” said Li Yi Fei, the chief representative of Viacom China and MD of MTV Networks China said. “Kids in China are going to love him and older viewers will love his humor and funny approach to life.”
I see this as the turning point - China's day has finally arrived!

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